NAICS 541820

This industry comprises establishments primarily engaged in designing and implementing public relations campaigns.  These campaigns are designed to promote the interests and image of their clients.  Establishments providing lobbying, political consulting, or public relations consulting are included in this industry.

© Copyright, Outcalt & Johnson: Retail Strategists, LLC and Business Strata:G^® Financial Toolkits. Benchmark Trend Charts based on data from Risk Management Association Annual Statement Studies^® Financial Ratio Benchmarks, 2023–2024. 

• The Professional Firms verticals featured at the Business Strata:G^® site reflect the definitions and designations of the North American Industrial Classification System (NAICS).
• The top of each industry vertical page includes the NAICS code and the NAICS definition for that industry segment.
• The source data is Risk Management Association's Annual Statement Studies. As you may know, RMA collects financial statements from banks, and aggregates the findings for all industries.
• RMA presents their data in 3 sections: the Top Quartile, the Middle Quartiles, the Bottom Quartile. RMA data also is available by five different ranges of annual sales volume. 
• We have identified six key ratios (from the dozens of ratios available) that are particularly important for Owners of Professional Firms to monitor, project, and manage:
  • Pre-Tax PROFIT Percent
  • OPERATING EXPENSES Percent
  • CURRENT Ratio
  • DEBT-TO-WORTH Ratio
  • ACCOUNTS RECEIVABLE, Average Days Sales Outstanding
  • OFFICERS, OWNERS COMPENSATION Percent
• Our exclusive Benchmark Trend Charts show the median value reported by RMA for each of these key ratios each year.